This active suspension preserves more of the forward motion energy that would normally be lost as the suspension allows the wheelchair to bob and sag. It also allows the wheelchair to ride over curbs and bumps that might have stopped traditional wheelchairs, giving users better access to places where ramps haven’t yet been installed.
Considering all of the technological advances made in bicycles, cars and trains; the humble wheelchair hasn’t advanced very much since the first one was invented for King Philip II of Spain in 1595. An Israeli startup SoftWheel is about to change that with a bike and wheelchair wheel that is more comfortable and more efficient.When an unfortunate accident left Gilad Woolf with a broken leg and dependent on a wheelchair, the farmer had first hand experience of how uncomfortable wheelchairs can be for the millions of people who rely on them for everyday transportation indoors as well as outdoors.

These air shocks are tuneable to give you whatever level of tire deflection you choose, from super-firm to softer and squishier than a regular deflated tire can handle. Likewise, you can design in whatever degree of lateral flex suits your application, and even whatever level of torque flex you'd like, which allows the wheel to flex a little on the axle before it turns. This allows it to act as a soft torque coupler and gives a touch more traction in very difficult circumstances before the wheel spins, as well as slightly isolating the drive train from damaging torque forces in the rough stuff.
As a full time wheelchair user, I cast a very skeptical eye at said "annoyingly infomercial-style video". About the only places I have trouble are in soft gravel, sandy beaches, and deep snow. Certainly not gentle curbs and flat lawns.