For wheelchairs and bicycles, adding SoftWheel suspension is all about increasing energy efficiency and making the ride much more comfortable. For the car and plane markets, the system will be able to save manufacturers a lot of money, Barel predicts. “The bigger the vehicle, the more suspension you need, and both cars and planes have elaborate suspension systems,” said Barel. “In order to make up for the energy expended on the suspension, engines have to be made to work harder, using more fuel and resources. With our sensor-based technology and the suspension system built into the wheels, you can save a lot of fuel.”
We put up with a lot from our pneumatic tires, from punctures and blowouts, to slashings and the certainty of relatively frequent, inconvenient replacements and giant piles of waste rubber. The current technology seems well overdue for a revolutionary overhaul, if you'll pardon the pun, and yet despite dozens of fascinating attempts to reinvent the wheel, nothing seems to have found traction yet. Boy, I'm on a roll here.

Have you ever had an oversized truck pass you and your vehicle sways from side to side? This is a sign of worn or weak shocks and struts. Weak, worn, or bad shocks and struts can cause very poor vehicle handling issues and ride comfort problems. This is because worn shocks and struts have lost the internal pressure and ability to keep applied pressure downward. This can cause excessive bounce and roll when hitting bumps or potholes, which can also lead to premature tire wear.
A Kickstarter project has already raised £48,000, exceeding the £40,000 target needed to get production started, and Mr Pearce, who is developing the wheel with his wife Gemma, admitted he was stunned by the response.