Traditional spokes have been replaced with a new design that integrates suspension into the wheel and makes for a smoother passage over uneven surfaces.
The campaign will connect with consumers at multiple touchpoints combining elements of content marketing, search, social advertising and conversion rate optimisation. Joe Read About the author

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Big wheels and low profile tires make any vehicle look tough. For years, the aftermarket has provided wheels in the most gargantuan sizes possible, wrapping them in tires with sidewalls as thin as an o-ring. As beltlines rise, greenhouses shrink, and wheel arches become more pronounced, manufacturers are routinely shoeing their cars — even relatively sedate family sedans — with wheels 19 and even 20 inches in diameter. They look great, but their durability and expense is questionable, at best. Not long ago — well into the 2000s — most daily driver sedans came with something along the lines of a 205/60R15 tire (See this diagram to explain the numbers). Tires in these sizes typically offer a good compromise between road-holding and ride, providing a nice, fat contact patch with the road, yet allowing some flexibility in the sidewall to soak up pavement irregularities.