Alan T Anderson, Arthur Alexander, Austin Stephens, Charles Leighton, Dylan Saxby, Emma French, Gary Neville, Dr Greg Hicks, Harry Yeates, James Swabey, James Turner, Janne Väänänen, Jo and Tony Pearce, Jokkwang Han, Joss Scouler – Ubisoft, Keith Plumley, Laurent Petit, Magnus Holm, Mary R, Matt Ellis, Melon Helmets – David C, Mike Barnes, Mike Chapplow, Penny & David Thorne, Peter Gross, Peter Sheppard, Plunkett Associates, R Hale, Richard Olivier, Ruslan Bystrov, Salvador Bettencourt Avila, Sarah Cooke, Stefan Vitz, Stephen Hilton, The Bicycle Academy, The Roper family, The Wards, There’s Only One Johnny Pearce, Thursday Nighters, Universal Works, William Kochi, William Tusting, and xsfrench.
Loopwheels use an off-the-shelf bicycle wheel but removes the spokes in place of a spring system between the hub and the rim for integral suspension. That suspension is made up of three carbon composite springs that act as shock absorbers with 45mm of travel, cushioning the rider for a smooth and comfortable ride. Unlike standard bike suspension systems, it provides tangential suspension, allowing your ride to absorb shocks from all directions — even from the front and rear.

A pair of 24 Inch or 25 Inch diameter shock-absorbing wheels. Black loops with coloured logos. Supplied fitted with black or aluminium push rims, offset at either 19mm (wide) or 11mm (narrow) from the rim.
If the SoftWheel catches on in the way Barel thinks it will, Israel will become a world center of wheel technology and production. “Nearly all the materials we use to produce our wheels are made in Israel, and we are currently building a large production facility in northern Israel to build SoftWheels,” said Barel. “This, like our product, is an innovation as well, because not too many industrial products are made in Israel. All around we are developing a new paradigm, one we believe the world will embrace.”