Ditto for cars, said Barel, although implementing the SoftWheel system in planes and cars won’t happen overnight. “Plane designs have to be approved by the Federal Aviation Industry in the US, and implementing changes in the automobile industry takes time. But eventually, both industries are going to adopt our design. Until now you had to choose between comfort and efficiency in wheel design, and now, for the first time, you can have both.”
@Michael Lau Presumably yes, since part of your energy will go into moving the hub within the wheels. But since they're springs, you'll get most of that back, so it's probably close enough to a wash to not matter much. Especially on a purely A-to-B type bike like a folder. Edison Ong April 18, 2013 06:40 AM

The added components don’t make the wheels all that much heavier, too, as each Loopwheel only weighs 300 grams more than a similar spoked equivalent. Because they use hubs and rims similar to standard wheels, they can be installed on any bicycle designed to take 20-inch wheels. Other sizes may come soon, although that will likely depend on how well the current size sells.
Good Shocks and struts keep applied downward pressure to keep the tire in firm constant contact with the road at all times. They can: contribute to a smoother driving experience, help decrease drive and squat during hard braking situations, and reduce the force of forward gravity when braking under a panicked situation (helps avoid accidents!).