The loopwheel was designed by company founder Sam Pearce, a product designer and mechanical engineer. The spokes have been replaced by a new interior that makes it easier to go over uneven or bumpy ground and removes vibration.
We’re growing rapidly now. We’ve got good distributors in important export markets. We plan to expand into our current market and to look at taking our technology into other areas. This could be for use in other vehicles including for lightweight electric vehicles in our congested cities.

These air shocks are tuneable to give you whatever level of tire deflection you choose, from super-firm to softer and squishier than a regular deflated tire can handle. Likewise, you can design in whatever degree of lateral flex suits your application, and even whatever level of torque flex you'd like, which allows the wheel to flex a little on the axle before it turns. This allows it to act as a soft torque coupler and gives a touch more traction in very difficult circumstances before the wheel spins, as well as slightly isolating the drive train from damaging torque forces in the rough stuff.
Basically, the steering system allows the driver to guide the vehicle. The steering wheel is connected, via the steering column and a series of pivoted joints, to the suspension system. This allows the wheels to move up and down as required by the road surface without changing the steering angle. This system also ensures that the wheels turn as required, for example the inner front wheel (which has a tighter curve than the outer one) is more sharply angled when cornering. Like the suspension system, the steering system also requires precise adjustment, as any looseness in the joints can make the steering dangerous.