Founder Sam Pearce describes his design idea: “In 2007 my idea of a wheel with tangential suspension was born when I was sitting at Eindhoven airport waiting for a flight. I saw a mother pushing her child in a buggy. The front wheels hit a slight kerb and the child jolted forward because of the impact. I asked myself why a wheel couldn’t have suspension inside it, so it would soften an impact from any direction. I sketched the idea in my notebook, got on my flight, and didn’t think much more about it for a couple of years.”
We’re growing rapidly now. We’ve got good distributors in important export markets. We plan to expand into our current market and to look at taking our technology into other areas. This could be for use in other vehicles including for lightweight electric vehicles in our congested cities.

From a purely aesthetic standpoint, it gives the Taurus — a car once relegated to rental fleets around the country — a much bolder, more aggressive appearance, with wheel arches full of rubber and chromed alloy. On the performance end of the equation, larger wheels definitely provide better handling, thanks to their ability to put a larger contact patch in touch with the road.
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