On front wheels, the whole strut swivels to allow steering. Pivoted arms extend inward and forward to the frame in order to keep the wheel upright and resist accelerating and braking forces .
If the SoftWheel catches on in the way Barel thinks it will, Israel will become a world center of wheel technology and production. “Nearly all the materials we use to produce our wheels are made in Israel, and we are currently building a large production facility in northern Israel to build SoftWheels,” said Barel. “This, like our product, is an innovation as well, because not too many industrial products are made in Israel. All around we are developing a new paradigm, one we believe the world will embrace.”

The wheel fits to any bike with minor alterations. The added wheel suspension works with traditional fork suspension. Baigh explains his design in the video below. The LoopWheel is another design that features bow-spokes, only these are in elliptical shapes. The carbon composite springs isolate the rider from the high-frequency road noise preventing aches caused by jolting.
Yeah, I think that’s definitely a neat idea. Depends on how well it works, though. And how much it weighs. And how much it costs.