We’re pretty sure there’s no need to reinvent the bicycle wheel. That, of course, won’t stop anyone from trying to and the Loopwheels definitely seem like a nice upgrade.
According to Pearce, one of the advantages of Loopwheels is the fact that unlike a suspension fork, they can absorb shocks delivered not just from underneath or above but also from the front (as might happen when running into a curb head-on). He also admits that many other inventors have come up with designs for wheels with tangential suspension over the past hundred years or so, although he believes that today’s modern materials will allow his to work where others have proved impractical.

Designed by Jelly Products, it’s an erstwhile standard 20-inch bicycle wheel with a twist: it comes with a suspension system built into the wheel itself. Switch them in place of your bike’s standard wheels and enjoy the most stable ride you can imagine. Or, better yet, use them for your folding bike (which, usually, skips the suspension forks to save on weight and bulk) to give it a full-fledged suspension without adding much in terms of size.
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